Labour to attack Wonga, are they missing the real issue?

Ed Miliband is pledging for the next labour government to ban pay day loan adverts and Wonga in particular from advertising during children’s television programmes. I think Ed again misses the point he does not address the reasons as to why people desperate families have to reach for such cowboys as the likes of Wonga. The pay day loan company who claim to be no nonsense and easy to access who charge crazy interest rates on their loans force people into worse situations than they were in before all in the name of desperation. Whilst its welcome labour have recognised the problem which is pay day loans and the likes of Wonga I fear that what it is suggesting a ban on this will simply force people into more criminal methods to get money to pay off a outstanding bill or something so simple as feeding their family. I am not arguing in favor of Wonga here but simply banning the adverts does not tackle the problem of low pay, high cost of living and much more besides. Labours answer to allot of things these days is banning things and regulating markets it all feels a bit top down and state heavy. This may be their new direction who knows but for many meddling in their business will be too much to stomach from a party who attacked our civil liberties beyond imagination during their last time in office. For me its capitalism which is the huge elephant in the room which the labour party and Ed Miliband will not confront. They will not as they are in service to the market and the system. They may give lip service as they have done to the so called "cost of living" yet their public sector pay freeze intention to be harder on those on benefits than the Tories and so much more do little to convince many I would suggest. Many people will not vote labour ever again and with good reason. People realise that they are no alternative to Tories only a watered down slightly nicer version which let’s be honest hardly enthuses you to go out and put a cross next to your labour candidates name. People need far more than bans on pay day loan companies the rot of capitalism has gone far deeper into people’s lives. Labour is barely scratching the surface. Real radical action is needed and labour will not bring it about I can assure you.